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Seed vs. Series A (SaaS)
Here are the 3 main differences when it comes to speaking on podcasts.
👇 This is how they describe their goals:
Seed: Generate more revenue
Series A: Generate demand
👇 These are the speakers:
Seed: Founder/CEO
Series A: Founder/CEO/Executive
Both usually have a team around them that helps with scheduling.
👇 This is how they leverage content:
Seed: Speaker's LinkedIn profile
Series A: Distribution through all existing channels
Series A companies already have a small marketing team in place, so the distribution is not such a heavy lift compared to seed-stage companies.
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In a nutshell:
Speaking on podcasts will help you, no matter the stage you're in.
How you describe your goals might be different but the vehicle stays the same.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
How to promote your podcast interview. Here are my 5 favorite methods. Let's start with the most obvious one.
Most podcast guests don't promote their interviews.That's a huge mistake. But why does that happen?
Podcast guesting is the fastest way to build thought leadership in your industry.
Most podcast guests leave so much on the table. As a result, they miss out on the most benefits.
Most PR agencies suck at booking podcast interviews. Why?
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.