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Podcast Guesting Campaigns Don't Work In Silos
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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Remove Friction From Your Podcast CTA
Want more people contact you after your podcast interview? Understand, that your episode is NOT their main priority.
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Never "Just Wing It": Preparing For Podcast Interviews
Got invited onto a podcast as a guest? Don’t just “wing it” here's how to prepare the RIGHT way.
How To Get The Most Out Of Your Podcast Appearance
As a guest, it's NOT just about the podcast interview itself.
Podcast Guesting Is A Long-Term Strategy
Three to four months. That's how long it takes to see the results from speaking on podcasts.
Are You "Interesting Enough" To Appear On Podcasts?
Not sure if you are “interesting enough” for a podcast? Not sure if you have “something to share”? Here's how you find out…
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.