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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Here are 3 reasons why you SHOULD NOT leverage podcast guesting as a strategy.
4 to 6 months.That's how long it takes to see results from podcast guesting.
Here are 4 main ways to get booked onto podcasts.
We've sent 1000's emails to podcast hosts. And in 2 years, our average reply rate is above 51%. Here's how we do it.
Most podcast guests focus only on the audience.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.