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Forget about volume.
Spamming hundreds of podcast hosts might have worked 5 years ago.
But today?
Nope.
Today, the host has all the leverage.
👇 Consider this example:
Imagine you publish 1 episode a week.
That’s 52 episodes a year.
And if the podcast is any good, the host easily receives 52 pitches a week.
So…
The competition is huge.
Luckily for you, most of the guest pitches hosts receive fall into the “spray and pray” category.
(So obviously, they don’t work)
To cut through the noise, you MUST focus on quality.
Your pitch must be relevant, personalized, and to the point.
Solve this and then figure out how to increase the volume.
Not the other way around.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
What podcast would you rather appear on? A big podcast with no social media presence. Or a small podcast with a solid social media presence.
Not sure who should be the “voice” of your company? Here are 5 tips that might help.
Companies are starting to understand the value of podcasting.
Podcast matchmaking sites are flawed. And it seems like no one is talking about it. Here's the issue.
The top 10% of podcasts get around 250 listens per episode. Doesn't seem like a lot, right?
Podcast hosts hate when you say this, “I love your podcast”. Why? – It's simple.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.