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Forget about volume.
Spamming hundreds of podcast hosts might have worked 5 years ago.
But today?
Nope.
Today, the host has all the leverage.
👇 Consider this example:
Imagine you publish 1 episode a week.
That’s 52 episodes a year.
And if the podcast is any good, the host easily receives 52 pitches a week.
So…
The competition is huge.
Luckily for you, most of the guest pitches hosts receive fall into the “spray and pray” category.
(So obviously, they don’t work)
To cut through the noise, you MUST focus on quality.
Your pitch must be relevant, personalized, and to the point.
Solve this and then figure out how to increase the volume.
Not the other way around.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.