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Forget about volume.
Spamming hundreds of podcast hosts might have worked 5 years ago.
But today?
Nope.
Today, the host has all the leverage.
👇 Consider this example:
Imagine you publish 1 episode a week.
That’s 52 episodes a year.
And if the podcast is any good, the host easily receives 52 pitches a week.
So…
The competition is huge.
Luckily for you, most of the guest pitches hosts receive fall into the “spray and pray” category.
(So obviously, they don’t work)
To cut through the noise, you MUST focus on quality.
Your pitch must be relevant, personalized, and to the point.
Solve this and then figure out how to increase the volume.
Not the other way around.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Guesting on podcasts is a networking strategy. Yet, most brands don't treat it that way. Here's what I mean…
The reason why so few podcast booking agencies *actually* stay in business is that they are too transactional. They send ONE generic email and ONE generic follow-up and that's it.
Not everyone should speak on podcasts. That's the truth. So how to decide if you're ready?
Some B2B brands succeed with podcast guesting. Some fail. Here are 7 reasons why.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.