Leading Mobile Growth with Storemaven

Storemaven is an established player in the app store optimization space, known for its work in ASO, but the team had ambitions to build a broader mobile growth offering beyond that single niche. To establish authority across that wider mobile growth space, Fame worked with Jonathan and Esther from Storemaven to start and grow Mobile Growth & Pancakes.

The show interviews thought leaders across the mobile growth space, with each episode built around a single growth strategy, the guest sharing the actual numbers behind it, and what they learned from putting it into practice. That format gives listeners something more useful than theory: real, numbers-backed lessons from people who have actually run the experiments.

Check out the trailer here:

Guest selection is deliberately strategic. Every guest is chosen for their knowledge and experience in mobile growth, but many also happen to be potential customers for Storemaven's own platform. That overlap has already paid off:

• At least one guest out of the first ten engaged Storemaven to discuss its app store optimization platform after appearing on the show.
• 10% of guests go on to have a sales conversation with Storemaven, a meaningful conversion rate for a channel that was not originally built as a sales tool.
• 75% of guests share their episode on LinkedIn once it airs, extending the show's reach well beyond its existing subscriber base.

The audience has grown too:

• Downloads grew from 55 in its first month to a peak of 4,619
  • August 2020 to April 2023, the show's best month
• Followers grew 19x
  • 35 in August 2020 to 664 in October 2023

P.S. If you're wondering about the name, pancakes are a big part of the culture at Storemaven, so they decided to tie it into the positioning of their show and ask every guest how they like their pancakes. A bit of fun that helped them share some personality and stand out from other podcasts in the space.