Climbing Rankings with Very

Ryan and the team at Very had already launched Over The Air, a podcast covering IoT, connected devices, and the wider journey of the industry, with another podcast production provider. While the show was live, they were looking for more strategic direction and a partner who could help turn the podcast into a genuine growth channel rather than just a feed of episodes.

Very decided to team up with Fame and set an ambitious north star for the partnership: to become the number one most downloaded IoT podcast in the space. Fame took over full production responsibilities for Over The Air and started by building a measuring framework so the team would know, concretely, whether the show was actually moving toward that goal rather than relying on gut feel.

Once that framework was in place, Fame began working through its Eight Pillars of Podcast Promotion methodology to start climbing Over The Air up the rankings. The results are tangible: search for "best iot podcasts" on Google today and Over The Air now appears within half of the top ten results on page one, a meaningful jump in visibility for a show competing in a crowded technology niche. Alongside that search visibility, the show has also achieved 26% monthly subscriber growth, outpacing the initial 10% targets set.

Very and Fame have not yet reached the ultimate goal of being the single most downloaded show in IoT, and the team is candid about that. What matters is the direction of travel: rankings are climbing, subscribers are growing steadily, and the show has real momentum behind it heading into its next phase of growth.

That momentum shows up in third-party rankings too. Over The Air is featured on FeedSpot's IoT Podcasts list:

And it sits at number one on Podchaser's Top 10 IoT Podcasts In The World: