Changing the Dynamics of Influencer Marketing with Phyllo

Phyllo builds the underlying infrastructure that connects with every creator platform, maintains a live data feed to the systems used by these platforms to manage creators’ data, and provides a normalised data set so that businesses can use creators’ data in a simple yet impactful way.

There’s a lot of talk going on around influencer marketing, and Phyllo wanted to dominate the conversation. So Phyllo created IMpulse - The Influencer Marketing podcast. On the show, Phyllo speaks to high-profile guests; CEOs of influencer marketing agencies, brand managers and C-level executives in tech-enabled companies to share stories and advice that help shape the future of influencer marketing as we currently know it.

The Results

IMpulse - The Influencer Marketing podcast has seen outstanding growth in the months since its launch.

• New business secured and solid ROI within 4 episodes: the client has also gotten solid ROI from the podcast, securing new business by the 4th episode they completed with us
• An incredible 73% increase in download numbers from month 1 to month 2
• Top 10 in the “Influencer Marketing” category on Apple Podcasts

To continue to advance Phyllo’s brand, we will continue to leverage social media and other channels, booking top-level guests on the show, and exploring the most interesting topics within the space.