Building Awareness and Relationships: The Rise of an AI Corporate Branded Podcast with eClerx

eClerx approached Fame in September 2023 with a vision to elevate brand awareness and forge strategic relationships through a podcast centered around AI, machine learning, and intelligent automation. The podcast, titled ‘How To Grow Using AI, ML and Intelligent Automation’, launched in January 2024 and aimed to capture the tech-savvy audience's interest.When eClerx came to Fame they had two main objectives. Firstly to increase brand awareness and secondly to build long lasting relationships with guests and listeners, converting the former into partners.

In terms of brand awareness the podcast has been downloaded just under three thousand times and has ranked in the top one hundred for its category in five different countries.

When it comes to building relationships we at Fame have made a conscious effort to reach out to guests from eClerx’s target industries outlined by their sales team. These industries include; pharma, oil and gas, health insurance, manufacturing and retail. Our latest guests reflect these targets and we are looking forward to seeing how the relationship grows.

Under Fame's guidance, the podcast quickly achieved notable milestones. Ranking 109 in the USA and 81 in the UK within the highly competitive Business/Entrepreneurship category is a testament to its compelling content and strategic promotion. With Fame's commitment to growth, by April, the podcast has achieved a 10% monthly growth each month. 

The relationship-building aspect of the podcast has thrived as well. In just six months, 40 esteemed guests have been scheduled, underscoring the podcast's growing influence and reach within the tech and AI sectors. Nicholas Cole, the podcast’s host, has expressed immense satisfaction with the progress, particularly regarding the high-caliber guests and expanding network.

In just four months, How To Grow Using AI, ML and Intelligent Automation has established itself as a significant player in the tech podcast arena, demonstrating the effectiveness of strategic management and targeted growth initiatives.