Building Awareness and Relationships: The Rise of an AI Corporate Branded Podcast with eClerx

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  • Technology & SaaS
  • Brand Awareness
  • Enterprise
  • New Podcast
Growth Radar
  • 109thIn the USA in the competitive Business/Entrepreneurship Apple Podcast category
  • Almost 40Guests booked in less than six months
The Fame OS engines behind brand awareness:Promotion EngineGrowth Radar

The Story

eClerx approached Fame in September 2023 with a vision to elevate brand awareness and forge strategic relationships through a podcast centered around AI, machine learning, and intelligent automation. The podcast, titled ‘How To Grow Using AI, ML and Intelligent Automation’, launched in January 2024 and aimed to capture the tech-savvy audience's interest.

The Objectives

When eClerx came to Fame they had two main objectives:

  • Firstly to increase brand awareness
  • Secondly to build long lasting relationships with guests and listeners, converting the former into partners

In terms of brand awareness the podcast has:

  • Been downloaded over 3,000 times by the end of May 2024
  • Ranked in the top one hundred for its category in five different countries
  • Averaged 67% episode consumption on Apple Podcasts, peaking at 98% in July 2024

When it comes to building relationships we at Fame have made a conscious effort to reach out to guests from eClerx’s target industries outlined by their sales team. These industries include:

  • Pharma
  • Oil and gas
  • Health insurance
  • Manufacturing
  • Retail

Our latest guests reflect these targets and we are looking forward to seeing how the relationship grows.

We also promoted guest episodes through posts in LinkedIn groups. Fourteen of those posts earned over 30,000 impressions in their first two weeks.

Monthly Downloads and Followers

Podcast growth metrics · Jan 2024 - May 2024

  • Downloads (incl. YouTube views)
  • Total followers
1K7505002500Downloads (incl. YouTube views)84921735100500Total followers963APR 2024
921 downloads, 11x the launch month.
MAY 2024
63 followers, 7x the 9 in January.
Jan 2024Feb 2024Mar 2024Apr 2024May 2024Jan 2024 - Downloads (incl. YouTube views): 84, Total followers: 9Feb 2024 - Downloads (incl. YouTube views): 504, Total followers: 28Mar 2024 - Downloads (incl. YouTube views): 809, Total followers: 51Apr 2024 - Downloads (incl. YouTube views): 921, Total followers: 59May 2024 - Downloads (incl. YouTube views): 735, Total followers: 63
View the data as a table
MonthDownloads (incl. YouTube views)Total followers
Jan 2024849
Feb 202450428
Mar 202480951
Apr 202492159
May 202473563

How to Grow Using AI, ML and Intelligent Automation

Chart positions by country

Best positions in the 30 days before this case study was written

CountryEntrepreneurshipBusiness
Saudi Arabia#16#56
Sweden#32#239
United Kingdom#81-
France#219-

Source: Podstatus podcast chart tracking

The Results

Under Fame's guidance, the podcast quickly achieved notable milestones. Ranking 109 in the USA and 81 in the UK within the highly competitive Business/Entrepreneurship category is a testament to its compelling content and strategic promotion.

With Fame's commitment to growth, by April, the podcast has achieved a 10% monthly growth each month.

The relationship-building aspect of the podcast has thrived as well. In just six months, 40 esteemed guests have been scheduled, underscoring the podcast's growing influence and reach within the tech and AI sectors.

Nicholas Cole, the podcast’s host, has expressed immense satisfaction with the progress, particularly regarding the high-caliber guests and expanding network.

In just four months, How To Grow Using AI, ML and Intelligent Automation has established itself as a significant player in the tech podcast arena, demonstrating the effectiveness of strategic management and targeted growth initiatives.

Testimonial
“I am very happy with Fame's services. Will (our Account Manager) is awesome!”

Nicholas Cole

Podcast Host & Technology Product Copywriter

Nicholas Cole
Related problem we solve“We can't get meetings with the decision makers we need”Cold outreach asks executives for their time; a podcast invite offers them a platform. The playbook, invite templates and the maths to book them.Read the fix →

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This is just one example of the success we’ve achieved for clients. Here is the floor.

Every Fame show carries the same guarantee: 10% growth, every month. Drag it out.

Drag to watch it compound

Month 9: 2,358 downloads/mo

Pure arithmetic on the guaranteed 10% monthly growth, from a nominal 1,000-download first month - not a client’s data. The guarantee is the floor; the case studies above are what clients actually did.

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