Building Awareness and Relationships: The Rise of an AI Corporate Branded Podcast with eClerx
- Technology & SaaS
- Brand Awareness
- Enterprise
- New Podcast
- 109thIn the USA in the competitive Business/Entrepreneurship Apple Podcast category
- Almost 40Guests booked in less than six months
The Story
eClerx approached Fame in September 2023 with a vision to elevate brand awareness and forge strategic relationships through a podcast centered around AI, machine learning, and intelligent automation. The podcast, titled ‘How To Grow Using AI, ML and Intelligent Automation’, launched in January 2024 and aimed to capture the tech-savvy audience's interest.When eClerx came to Fame they had two main objectives. Firstly to increase brand awareness and secondly to build long lasting relationships with guests and listeners, converting the former into partners.
In terms of brand awareness the podcast has been downloaded just under three thousand times and has ranked in the top one hundred for its category in five different countries.
When it comes to building relationships we at Fame have made a conscious effort to reach out to guests from eClerx’s target industries outlined by their sales team. These industries include; pharma, oil and gas, health insurance, manufacturing and retail. Our latest guests reflect these targets and we are looking forward to seeing how the relationship grows.
Under Fame's guidance, the podcast quickly achieved notable milestones. Ranking 109 in the USA and 81 in the UK within the highly competitive Business/Entrepreneurship category is a testament to its compelling content and strategic promotion. With Fame's commitment to growth, by April, the podcast has achieved a 10% monthly growth each month.
The relationship-building aspect of the podcast has thrived as well. In just six months, 40 esteemed guests have been scheduled, underscoring the podcast's growing influence and reach within the tech and AI sectors. Nicholas Cole, the podcast’s host, has expressed immense satisfaction with the progress, particularly regarding the high-caliber guests and expanding network.
In just four months, How To Grow Using AI, ML and Intelligent Automation has established itself as a significant player in the tech podcast arena, demonstrating the effectiveness of strategic management and targeted growth initiatives.
“I am very happy with Fame's services. Will (our Account Manager) is awesome!”
Nicholas Cole
Podcast Host & Technology Product Copywriter
More like this one
94%
Average consumption
How Crowdin Launched "Agile Localization" with Fame: A Seamless, High-Impact Podcasting Partnership
See case study →850,000+
Lifetime downloads
Elevating AI Thought Leadership For The Implement AI Podcast
See case study →1,260%+
Subscriber growth across all directories (19K to 265K+)
How Fame Scaled Zenoti’s Thought Leadership with Growth Diaries
See case study →
This is just one example of the success we’ve achieved for clients. Here is the floor.
Every Fame show carries the same guarantee: 10% growth, every month. Drag it out.
Drag to watch it compound
Month 9: 2,358 downloads/mo
Pure arithmetic on the guaranteed 10% monthly growth, from a nominal 1,000-download first month - not a client’s data. The guarantee is the floor; the case studies above are what clients actually did.
Want results like these?
Tell us who you are trying to reach and we will send a costed proposal within 48 hours.