Delta Systems came to us with a podcast idea that was ‘delightfully nerdy’: “SaaS That App”. They were aiming to bridge the gap between tech and entrepreneurship, inviting guests from these two separate spaces to share their insights on the only podcast exclusively focused on B2B Web Applications.

They wanted to launch their podcast with a bang, to build awareness for Delta Systems, gaining them recognition as thought leaders in their industry and ultimately convert listeners of the show into clients.

We said: say no more! And executed a detailed paid ads proposal to run alongside our usual podcast launch & organic growth actions.

In our first month, we achieved phenomenal results: 4,328 downloads in the first 48 hours of launch, and over 26,000 downloads in the first 2 weeks.  We also made some real impact with YouTube Shorts, with 11,000 organic views in May, and over 2,700 YouTube subscribers.

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We used a variety of tools to achieve this explosive growth, including a detailed paid ads plan, with our budget spread across multiple up-and-coming platforms, including Mowpod, Audience Lift, as well as more familiar ones such as YouTube. We also tried Podroll and brand-new Spotify ads - but those didn’t work too well for us… Undeterred, we quickly pivoted to focus on our 3 key platforms, adding further budget into YouTube, which had been high-performing for us, and ensuring the success of the podcast.

Needless to say, the Delta Systems team was absolutely thrilled. Several of the guests noted that they’d discovered the podcast on YouTube, especially via YouTube Shorts, and how impressed they were with the quality. We’ve also managed to secure some huge names in the industry as guests, as a result of the increased brand awareness, including booking one of Delta’s dream guests and a huge name in SaaS, Rob Walling. Overall, we’ve built a solid thought leadership foundation with the podcast in just a couple of short months – and this is just the beginning!

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