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B2B Podcasting & How It Can Help You Grow

We run a very specific B2B podcast growth process for businesses looking to build authority and relationships with a specific niche... whilst developing a shed load of hyper targeted content.

Global & remote

Team members in 13 countries and counting...

Single purpose

We only do one thing: B2B podcasts

B2B Growth obsessed

We live and breathe B2B growth




Worked with



A growth focused team of global, audio and B2B marketing ninjas. We...

  • Live and breathe B2B growth
  • Believe in the power of great content
  • Currently run podcasts for over sixty B2B businesses around the world
  • Collectively responsible for millions of podcast downloads
  • Love this stuff so much that we built our own podcast writing AI: Abney and podcast hosting software: bCast



We work with Tom Hunt and his team at Fame - highly recommend.

David Spinks
Founder of CMX


Asked Questions

What is B2B podcasting?

B2B podcasting is simply the act of a business creating a podcast with a view for its listeners and subscribers to also work within a business. Business A may start a podcast because it wants to help a specific type of person within Businesses B to Z.

For example, Ebsta started the Sales Ops Demystified podcast to help educate sales operations professionals in other businesses.

How is B2B podcasting different?

In essence, the podcast and B2B podcasting processes are very similar. You are simply looking to create valuable audio content for a specific type of person with the goal of improving their life. If you do this... you will succeed.

B2B podcasts often have a smaller, more niche focus than normal podcasts.

Why should I start a podcast for my business?

There are multiple benefits to starting a B2B podcast, here are a few:

1. You will build great relationships with guests
2. You will build an intimate relationship with your listeners
3. You will become famous in your niche
4. It will create you a shed load of hyper targeted content in a very cost effective way

This blog post: B2B Podcasting: Does It Deserve Marketing Budget? Dives into this topic in much more detail along with this post...

How do you start a B2B podcast?

We will be publishing a full series of blog posts on this... but for now: you need to first choose a specific niche. Once chosen, you then need to research existing podcasts in said niche and work out how you can create something better, funnier, more informative or just simply different.

Your niche doesn't need another "same old" B2B podcast ;)

How do you grow a B2B podcast?

We have spent years honing our podcast promotion process, we like to call it the 7 Pillars of Podcast Promotion:

👉 Pillar 1: Video/Audio/Written SEO
👉 Pillar 2: Content Syndication
👉 Pillar 3: Guest Sharing
👉 Pillar 4: Partnerships/Communities
👉 Pillar 5: Paid Platforms
👉 Pillar 6: Paid Podcasts
👉 Pillar 7: Cold Email

B2B Podcasting
Done Right

If you have a B2B business and want to generate more qualified pipeline whilst becoming famous in a specific niche... then we strongly suggest that you click the button to the right, enter your details, and we'll get back to you with a proposal in a few hours.