Uploading your podcast to YouTube is easy.
Turning it into a growth engine? That’s a different game.
Right now, most B2B brands are sleepwalking into YouTube.
They record an episode.
Toss it into an RSS feed.
Maybe upload a static image with some audio.
Then... crickets.
But here’s what they’re missing:
YouTube is now the #1 podcast platform by consumption — and the only one with built-in search, discovery, and shareability.
In 2024, Google Podcasts shut down. In 2025, YouTube became the podcasting front door. If your show isn’t discoverable on YouTube, it might as well not exist.
And if you're still uploading audio-only content with no visual strategy?
You’re not building an audience — you’re just storing files in public.
At Fame, we don’t guess.
We’ve launched hundreds of B2B podcasts, and we've got the working procedures, analytics, and client data to back up what actually drives discovery, ranking, and conversion.
This isn’t a generic “how to start a podcast” guide.
This is the real system behind high-performing B2B YouTube podcasts.
Let’s get into it.
Step 1: Start With Strategy — Not Equipment
Most people ask: “What mic should I get?”
Wrong first move.
Start here instead:
- Who is the ideal viewer you’re trying to attract?
- What kind of content do they already watch on YouTube?
- What would make them choose your podcast over everything else in their feed?
Fame Process: Every podcast we launch starts with a Strategy Doc — mapping target personas, content themes, YouTube category selection, and visual identity. Before a single word is recorded.
Pro Tip: Never name your podcast after your company unless it’s internal-facing. Audience-first naming performs way better for discoverability and guest booking.
Step 2: Use Gear That Delivers Quality, Not Complexity
You don’t need a £10k studio. You do need a setup that looks and sounds intentional.
Recommended setup:
- Microphone: Shure MV7 or ATR2100
- Camera: Sony A6400 / Logitech C922x
- Lighting: GVM softbox kit or a simple ring light
- Recording software: Riverside.fm (preferred), Zoom as backup
Fame Process: Before the first episode, we run a Recording Trial Call to test the host’s mic placement, lighting, room acoustics, and camera framing. We never guess on quality.
Step 3: Make Your Podcast Visual-First (Without a Studio)
YouTube is a video-first platform.
If your podcast isn't visual, it's invisible.
You’ve got three options:
- Full video podcast — interviews, monologues, roundtables
- Audiogram with branded waveform — better than nothing, still limited
- RSS feed with static image — worst-case scenario, algorithm repellent
Fame Insight: Even a basic Zoom split-screen with branded captions outperforms static uploads. The algorithm pushes visual faces, not waveforms.
Use dynamic captions and branded backgrounds, and ensure your podcast playlist is marked as a Podcast in YouTube Studio — this gets you picked up by youtube.com/podcasts.
Step 4: Upload Your Podcast to YouTube the Right Way
There are three ways to get your podcast on YouTube:
Option A: Native YouTube Podcast
Most control + best results.
Create → New Podcast → Add episodes, title, description, thumbnail
Option B: RSS Feed Syndication
Fastest route, but static content = low engagement.
Fame Warning: Don’t rely on this alone unless you’ve already built a separate YouTube audience.
Option C: Convert Existing Playlist to Podcast
Perfect for shows already live in playlist format.
In Studio: Click Playlist → “Set as Podcast”
Fame Tip: Always set the video location to the United States to unlock exposure on YouTube’s dedicated podcast platform.
Step 5: Optimise for Search, Not Just Uploads
This is where most creators fail and where we dominate.
Titles
- Start with “How to” or numbers (“5 B2B Growth Tactics”)
- Include guest names + searchable niche terms
- Stay under 60 characters for mobile
Thumbnails
- Clear face, bold short text, visual consistency
- Never reuse podcast artwork, it kills CTR
Tags + Metadata
- Use TunePocket or VidIQ to generate relevant tags
- Include keywords in the title, description, AND tags
- Upload human-reviewed transcripts
- Add YouTube chapters starting at 0:00
Most podcasters skip this. We don’t.
Step 6: The YouTube Podcast Metrics That Actually Matter
Don’t obsess over views.
Optimise for retention and replay value.
Here’s what actually matters:
- Watch Time — Total minutes watched (key ranking signal)
- Audience Retention — Where do people drop off?
- CTR — Is your title + thumbnail combo working?
- Subscriber Growth — Are you earning loyalty?
- Guest → Lead Conversion — The B2B KPI that matters
Fame Insight: Some of our B2B clients have converted podcast guests into high-value leads within days of the episode going live. That’s the power of the Guest as Funnel model.
Step 7: Promote Your Podcast on YouTube (Properly)
Most people post once and hope.
We build flywheels.
Here’s how we drive discovery:
- Promote playlist links, not just episodes (boosts YouTube suggestions)
- Post YouTube Shorts within 48 hours — same layout every time
- Turn highlights into LinkedIn carousels and social posts
- Embed episodes into SEO blog posts
- Email your list with timestamped clips
Fame Process: Same format, every time — host bottom left, guest top right, branded captions.
Recognition = retention.
7 YouTube Mistakes That Kill B2B Podcasts Before They Start
These are the silent killers we see even smart teams make — and they’re the reason most YouTube podcasts stall out at 53 views.
- Upload audio-only with no visual plan
- Use the same thumbnail every week
- Skip transcripts and chapters
- Don't segment long episodes into clips
- Rely entirely on RSS syndication
- Launch without a Strategy Doc
- Ignore the Shorts, comments, and CTAs
Fame Tip: Fixing just one of these can boost CTR, retention, and lead flow within weeks.
Frequently Asked Questions: Starting a Podcast on YouTube
- Do I need to film my podcast to upload it to YouTube?
Not necessarily, but if you want your podcast to grow, perform, and convert, video is non-negotiable.
At minimum, you can use audiograms or static visuals. But YouTube is a video-first platform. Viewers (and the algorithm) reward faces, movement, and engagement.
Fame Tip: Even a basic Zoom-style split screen with branded captions outperforms a static waveform 100% of the time.
- Can I just submit my podcast’s RSS feed to YouTube?
Yes — YouTube allows RSS feed syndication. But here’s the catch: you’ll lose control over thumbnails, metadata, and show notes, and your episodes will often look visually flat.
If discoverability is even remotely your goal, native YouTube uploads are the way forward.
Fame Process: We only use RSS for clients with an audio-first strategy. Otherwise, we go full YouTube-native for better ranking and brand control.
- What’s the best time to publish YouTube podcast videos?
- Video episodes: After 2:00 PM local time performs best
- RSS/audio uploads: 5–7 AM to hit morning listeners
- YouTube Shorts: Varies — monitor analytics for spikes
Fame Tip: Use odd-minute timestamps when scheduling (e.g. 3:07 PM). This helps your video stand out in the notification queue.
- Should I create a new YouTube channel just for my podcast?
It depends.
- If your brand already has YouTube subscribers, leverage that momentum.
- If not, launching a fresh, tightly branded channel can work, but it’ll take longer to build trust and authority.
Fame Pro Tip: Whether it’s a new or existing channel, always optimise:
- Channel banner with your podcast’s value prop
- About section with keywords
- Welcome trailer or featured episode for new visitors
- How long should YouTube podcast episodes be?
There’s no “perfect” length, just what works for your format and audience.
Recommended structure:
- Full episodes: 25–45 mins
- Highlight clips: 3–10 mins
- Shorts: Under 60 seconds
This gives you a three-tier content flywheel: long-form for depth, clips for skimmability, and Shorts for discoverability.
- Is YouTube really worth it for B2B podcasts?
In 2025? It’s a no-brainer.
Here’s why:
- YouTube is the #1 podcast platform by consumption
- It’s where search meets community
- It offers analytics far deeper than Spotify or Apple
- Your ideal buyers are already there, watching thought leaders in your niche
And unlike traditional podcast players, YouTube lets you own the experience, from thumbnails to comments to CTAs.
Fame Insight: Some of our clients have turned guests into pipeline leads within 7–10 days of publishing. YouTube makes it happen faster.
YouTube Is a Flywheel. Treat It That Way.
YouTube isn’t just a platform; it’s where modern B2B buying journeys begin.
It’s where:
- Your next client is already watching your competitor.
- Guest conversations turn into a pipeline.
- Long-form thought leadership meets short-form discovery.
At Fame, we don’t just “launch podcasts.” We engineer revenue machines — powered by content, systemised for scale, and built to rank.
Ready to build your YouTube podcast engine?
Get Your Proposal — and we’ll show you the exact system behind 100+ B2B podcasts that drive real growth.
