Key Takeaways
- Your audience's activity on TikTok/Shorts may not be as inactive as you think, and experimenting with short-form videos can help you determine their level of engagement.
- By repurposing your existing podcast/video content, you can test the viability of short-form marketing channels without risking brand equity or dedicating extensive time.
- The experiment will provide you with actionable insights and data-driven answers to questions about your audience's engagement with video content and the potential for reaching them on TikTok/Shorts apps.
The big question: is your audience on TikTok/Shorts?
Many marketing leaders are convinced their B2B niche audience is not active on short-form videos apps (YouTube Shorts, TikTok, Reels). Especially if the ICP is “older” than GenZ. Is this true or a myth? Fame Clips today is launching a new initiative to help CMOs answer these questions:
- "Is my audience active on TikTok/Shorts?"
- “Will my audience engage w/ my video content?”
- "Will this show the world low view numbers which signals failure?"
How to determine for sure?
We'll run a 2 month experiment to repurpose your podcast/video on a new unbranded social channel to help you determine if short-form is a viable marketing channel:
1. Onboarding - You share 10 episodes with us share info about your target audience (ICP)
2. Channel Creation - We open a new, non-branded social media channel for your content
3. Content Analysis - We analyze 10 of your podcast episodes to find key moments
4. Clip Editing - We create 5 engaging clips from each episode including 3 posting variations
5. Clip Posting (3 x day) - Includes writing captions, hashtags and hooks for each clip variation
6. Analize & Improve - Improve according to what worked better on previous episodes
Benefits of experimenting
Experiments > Theory
Theory only takes you so far. By taking your content and publishing it to the apps properly, this will help you discover if and how much your audience is engaging on these apps and the potential of reaching them.
Validate without risking brand equity
Your content will be published on an unbranded social channel, not affiliated directly with your brand. In this way, we focus just on your audience ICP and the content that can educate them. Your brand might be referenced within the content, but not obvious or directly.
Hands-off, because we know you don’t have time
Your experiment needs to be done right, to be able to trust the results. We’ve done this countless of times and can guarantee a solid plan and execution. After the experiment, you can decide to claim the page for yourself, close the account or let us continue managing it.
Ready to start?
We’re launching this offering today and will be offered for a limited number. If we’re full, you will be added to the waiting list. First come, first serve. Apply here.
