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Sarah Hofstetter is a visionary leader with a proven track record of driving tremendous growth in multiple disruptive environments over the past 20+ years. She has cultivated trusted partnerships with C-Suite leaders, senior leadership teams and boards of directors to build and execute growth strategies that deliver sales, profit, and competitive positioning results. Sarah currently serves on the Board of Directors of Campbell Soup Company (NASDAQ: CPB) and Kenvue (NYSE: KVUE).
Sarah is currently Chairwoman of Profitero+, an award-winning commerce platform designed for brands to maximize digital commerce sales. Before becoming Chairwoman, she was president of the company for 5 years, doubling its size and selling the company to Publicis in 2022.
Before joining Profitero, Sarah spent 13 years at award-winning advertising agency 360i, most recently as Chairwoman and CEO, growing the agency from $5MM to $180MM by continuously pivoting company offerings to be aligned with changes in consumer behavior.
She started the company’s social media capability before Twitter, Snapchat and Instagram existed, earning the trust and business of megabrands around the world.
She saw the changes unfolding early on in both consumer behavior and the brand-consumer relationship and adapted the agency’s capabilities from a search engine marketing vendor in 2005 to a social media leader to a full-service digitally-led agency helping brands like OREO, Nestle, HBO and Absolut capitalize on change to grow business, encompassing media, creative, consulting services and expanded multiple national offices and strategic international hubs. Consequently, 360i was recognized by Ad Age as among the top 10 national advertising agencies every single year that she was CEO and President.
Her biggest pride comes from Abby (26) and Sam (24) and helping others via hands-on support and fundraising for non-profits.
1
From your vantage point as a chairwoman and public-company board director, what are the early warning signs that an organization is not actually ready for the next commerce shift, even if leadership thinks they are?
2
You’ve led through multiple inflection points from search to social to full-funnel digital commerce. Which current trend in commerce or retail media do you believe is being overhyped, and which under-the-radar shift will end up driving the most long-term sales impact for brands?
3
Retail media is becoming one of the fastest-growing line items in brand budgets, yet it often sits outside traditional marketing and eCommerce org structures. How should brands redesign ownership, incentives, and measurement if they want retail media to fuel real growth instead of becoming another silo?
4
You’ve grown and exited companies, and now advise boards at iconic consumer brands. What’s the hardest mindset shift large legacy brands must make to compete with digitally native challengers who are built for speed, experimentation, and rapid failure?
This podcast host has been trained by our team of podcast ninjas. They know how to transform a podcast interview into an addictive piece of audio....
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