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Rachel Tipograph is the Founder and CEO of MikMak, the global leader in commerce intelligence and orchestration. She led the company from inception to its strategic acquisition by SPINS, a Warburg Pincus–backed data and analytics platform.
Under Rachel’s leadership, MikMak became the preferred global commerce solution for the world’s largest consumer brands, and deepened its real-time insights through acquisitions, including Swaven and ChannelAdvisor’s Shoppable Media and Brand Analytics product lines.
Since then, MikMak has earned recognition for its workplace culture and DE&I efforts as a “Fastest Growing Company in America” and “Best Place to Work” by Inc Magazine, “#10 Startup in the United States” by LinkedIn, "#1 Commerce Startup" by The Information, “Breakthrough Brand” by Interbrand and “Nineteen Technologies Underpin AI And Analytics For Retail” by Forrester.
Rachel currently serves as an Independent Director on the public Board of First Watch Restaurant Group (NASDAQ: FWRG), where she advises on digital, brand, and growth strategy. She is also the co-host of BRAVE COMMERCE, the long-running podcast distributed by Adweek, where she interviews CMOs and thought leaders shaping the future of marketing and retail. Rachel frequently appears on Bloomberg to discuss big tech, advertising, and the evolving commerce landscape.
Rachel has also been recognized as a thought leader by leading media publications including Forbes (“30 under 30 Who Are Changing The World”), Fast Company ("The Most Creative People in Business") AdAge ("The Most Creative People of The Year"), Adweek ("The Young Influentials Shaping Business and Culture"), Entrepreneur ( "50 Most Daring Entrepreneurs" and "100 Women of Impact"), Inc (“Female Founders 100”), Marie Claire ("The 50 Most Influential Women in America"), Business Insider (“New York Tech’s Coolest People"), Goldman Sachs ("100 Most Intriguing Entrepreneurs"), Refinery29 ("Rising Female Tech Stars"), The Wrap ("The 11 Change Agents Disrupting Hollywood"), and LinkedIn ("Next Wave: Top Professionals 35 & Under"). She has also been named to the "Advertising Hall of Achievement” by the American Advertising Federation.
Before founding MikMak, Rachel was the youngest-ever Global Director of Digital and Social Media at Gap Inc. She began her career as a teenage eBay power seller and has spent her career at the forefront of where consumer behavior, technology, and commerce converge.
1
So much of commerce today is increasingly driven by AI, automation, and algorithms. How do brands scale intelligence and efficiency without losing the human connection that actually drives loyalty and lifetime value?
2
MikMak sits at the intersection of media, retail, and data. As retailers demand more control and brands demand more transparency, who ultimately “owns” the customer relationship in the next era of commerce, and what should brands be doing right now to protect their leverage?
3
You’ve lived through multiple generational shifts from social to mobile to shoppable media to AI-powered commerce. What do you believe is the most misunderstood shift happening today that will completely reshape full-funnel marketing over the next 3–5 years?
4
You’ve built MikMak through hypergrowth, acquisitions, and a strategic exit while also advising a public company board. What lessons from operating inside a fast-moving startup do you think large, public retailers and brands still struggle the most to internalize?
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