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Mark Clydesdale is Head of Strategic Consulting at Tap CXM, where he helps organisations translate customer insight into practical, commercial transformation. With experience across insight, strategy, and customer marketing, Mark specialises in shaping customer strategy, analytics programmes, and organisational change initiatives that drive measurable impact.
Mark works closely with business leaders to build clear strategic roadmaps, ensuring investments in data, technology, and CXM deliver faster time to value. Mark plays a central role in growing the consulting practice, leading pre-sales and pitches, building new client relationships, and advancing thought leadership in CX.
He is also co-host of The CX Equation podcast alongside Chantelle Casey, where he brings a strategic, insight-led perspective to conversations with industry leaders. Through real-world case studies, practical frameworks, and candid discussions, Mark helps unpack how organisations can embed customer-centric thinking, leverage data effectively, and turn CX ambition into sustainable competitive advantage.
1
What was the moment your organisation realised customer experience needed to move from initiative to core strategy, and what triggered that shift?
2
How do you ensure customer insight actually influences executive decision-making rather than sitting in a report somewhere?
3
Where do you see organisations struggle most when trying to build a genuinely customer-centric culture?
4
What’s the hardest trade-off you’ve had to make between short-term commercial performance and long-term customer value?
This podcast host has been trained by our team of podcast ninjas. They know how to transform a podcast interview into an addictive piece of audio....
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