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Chris Bradley is a leading figure in sustainable packaging design with over 25 years of experience. He is currently the Chief Marketing Officer at Veritiv, a global packaging company. In this role, he leads the design, marketing, and sustainability functions, having joined the company to help establish its core purpose around sustainability. His team of global designers and engineers is focused on developing packaging solutions that are recyclable, compostable, and reusable across various categories, including food and beverage.
Throughout his extensive career, Chris has driven innovation for numerous Consumer Packaged Goods (CPG) companies, such as Clorox, Colgate-Palmolive, Nestlé, and Procter & Gamble. He is an accomplished inventor, having been awarded more than 40 patents for his work, and has received several of the world's top design and sustainability awards. Before dedicating his career to packaging, he worked at HP, where he was trained in general management, running a software company for a while, and heading up supply chain, marketing, and manufacturing, having started his career in finance and business.
Chris Bradley is considered a pioneer in reusable packaging design, with his projects in the space dating back more than two decades. This experience has made him an outspoken proponent of reuse strategies. Before his current corporate role, he served as the CEO of 2ndEdison, Inc., an award-winning innovation and product design consulting firm, further highlighting his expertise in bringing new and sustainable solutions to the market.
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Having been awarded more than 40 patents for your inventions, what is the most challenging one you've successfully brought to market?
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You are an outspoken proponent of reusable packaging; what is the biggest, first-hand challenge you've experienced when implementing these systems?
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As the leader of the design, marketing, and sustainability functions, how do you balance the need for effective marketing with the core mission of sustainability?
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You have experience driving packaging innovation for CPG companies like Nestlé and Procter & Gamble; how has the corporate approach to sustainable packaging evolved over the last 25 years?
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