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Partner & Head of Marketing XYZ Venture Capital
Camille Ricketts is operating partner & head of marketing at XYZ, where she closely advises companies, leads select investments, and helps the firm reach the best prospective founders. In particular, she provides deep domain expertise to startups at key inflection points so they succeed at launching, fundraising, and building strong go-to-market plans.
Prior, she was the first marketing leader at Notion, joining when the team was 10 people, and building to $10 billion in value and 5.5 million weekly active users.
Five years earlier, she became First Round Capital's first Head of Content & Marketing, founding and editing industry publication First Round Review, read by over 500,000 each month. Before that, she managed communications for Tesla Motors and reported for The Wall Street Journal. She has her BA from Stanford University.
1
Camille, you helped build Notion’s marketing from the earliest days. How do you think AI changes the way startups should approach brand and storytelling at the zero-to-one stage?
2
From your vantage point in venture, how are investor expectations of marketing leaders evolving as AI reshapes go-to-market strategy and efficiency?
3
You’ve built community-led growth engines and editorial platforms - what parts of content and community feel more human and strategic in an AI-saturated world?
4
Many early-stage founders still treat marketing as a later hire; how is AI changing when and how startups should invest in marketing leadership?
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