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Advertising & Marketing Executive | Founder & CEO
Adam Landis was the founder and CEO of AdLibertas, a mobile app data platform acquired by Branch in 2022. At Branch, he serves as Strategic Advisor, where his deep experience in mobile advertising and data helps foster innovation in products that increase the ability to measure marketing performance in an increasingly difficult ecosystem.
When the founder of Branch wanted to get the deal done in 30 days, Adam never thought it would be possible. But the exit did happen in 30 days, and today, Adam continues to work with Branch as a Strategic Advisor.
At Branch, they are transforming how brands and users interact across digital platforms. Branch’s mobile linking platform and measurement solutions power much of today’s mobile traffic and are trusted by over 75,000 mobile apps and many of the world’s largest brands to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
1
You’ve lived through multiple platform shifts, from early mobile growth to today’s AI-driven traffic. What lessons from building and selling AdLibertas are most relevant for marketers navigating broken attribution and new AI-powered channels right now?
2
You’ve said that “the brands that moved early and stayed disciplined won.” What does “discipline” actually look like in practice when experimenting with AI traffic, new channels, or emerging ad formats?
3
As measurement gets harder across platforms and privacy continues to evolve, how should mobile marketers rethink ROI, incrementality, and success metrics in 2025 and beyond?
4
Branch sits at the intersection of linking, attribution, and user experience. What mistakes do you see growth teams making when they separate measurement from the actual customer journey?
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