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Copy our podcast booking process.
(This is how we’ve booked 2,500+ interviews)
Step 1: Audience
– Write down who you want to reach. Use job titles and industry.
Step 2: Topics
– Describe 3 topics that you can talk about relevant to your audience.
Step 3: Presentation
– Put together your bio, headshots, previous appearances, and talking points.
Step 4: Research
– Go to ListenNotes dot com and find the best podcasts for you.
Step 5: Outreach
– Spend 20-45 minutes crafting an email to the host. Always follow up.
Step 6: Scheduling
– After you receive an invitation, get it booked as quickly as possible.
Step 7: Preparation
– Before your interview or pre-interview, always prepare your talking points
Step 8: Recording
– Show up on time, test your mic and headset, and have fun.
Step 9: Say “thank you”
– After recording, send a quick thank you note to the host.
Step 10: Promote
– Once the interview goes live, promote the heck out of it.
Do this all year and you’ll land some kickass speaking and business opportunities.
Or reach out to me and we’ll do it for you.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.