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Copy our podcast booking process.
(This is how we’ve booked 2,500+ interviews)
Step 1: Audience
– Write down who you want to reach. Use job titles and industry.
Step 2: Topics
– Describe 3 topics that you can talk about relevant to your audience.
Step 3: Presentation
– Put together your bio, headshots, previous appearances, and talking points.
Step 4: Research
– Go to ListenNotes dot com and find the best podcasts for you.
Step 5: Outreach
– Spend 20-45 minutes crafting an email to the host. Always follow up.
Step 6: Scheduling
– After you receive an invitation, get it booked as quickly as possible.
Step 7: Preparation
– Before your interview or pre-interview, always prepare your talking points
Step 8: Recording
– Show up on time, test your mic and headset, and have fun.
Step 9: Say “thank you”
– After recording, send a quick thank you note to the host.
Step 10: Promote
– Once the interview goes live, promote the heck out of it.
Do this all year and you’ll land some kickass speaking and business opportunities.
Or reach out to me and we’ll do it for you.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.