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When we talk about podcasts guesting with potential clients, we often hear this:
“I want to increase my brand awareness… And of course, as a result, attract more customers.”
The question is: Can you generate revenue by appearing on podcasts quickly?
It depends...
Tomorrow? No way.
In a month? Hell yeah.
You see, there are a couple of bottlenecks when you begin appearing on podcasts.
💥 Finding the right shows
💥 Waiting for a reply
💥 Waiting for the recording date (weeks to months)
💥 Waiting for publishing after the recording (weeks to months)
But here's a kicker.
Most of the people who leverage podcast guesting as a strategy expect the business to come from the audience.
And whilst it will, it takes time.
The closest conversation you'll have will be with the hosts themselves!
If you record a fantastic episode, keep the conversation with the host going.
… Discuss potential partnership opportunities.
… Ask him/her to be your affiliate.
… Heck, the hosts can become your customers too!
Appearing on podcasts opens many doors.
But enter them with a GENUINE interest to provide value.
And then (and only then), talk business.
Hope this helps.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.