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Stop Following The 2019 Podcast Guesting Playbook
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What got you booked on podcasts in 2019, will damage your reputation today…
2019:
🔻 Pitching 3-5 topics in email
🔻 Spraying and praying
🔻 No personalization
🔻 Transactional
🔻 No follow up
Then, the pandemic hit.
Stages got closed, conferences got canceled.
And podcast hosts started receiving 4-5X more pitches.
More emails, more options, more competition.
Yet, many people, PR agencies, and podcast booking agencies still play by the outdated 2019 playbook.
Occasionally, they get lucky.
But it's not sustainable nor efficient.
To get booked today, you need to take a different approach.
2022:
✅ Hyper-personalization and relevancy
✅ Unique topic angle for each host
✅ Relationships, not transactions
✅ Value-driven follow ups
✅ Low volume of emails
Yes, it will take way more time but that's the way.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Don’t Rely On Podcast Reach Estimates
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally.
Read This Before Sending Your Next Podcast Pitch Email
A weekly podcast records 52 episodes a year.
The # Of Podcast Downloads Is A Useless Metric
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
10-Second Podcast Guesting Method (Try This!)
Do you struggle to keep track of your podcast appearances?
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.