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Podcast Guesting Campaigns Don't Work In Silos
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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Don’t Rely On Podcast Reach Estimates
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally.
Read This Before Sending Your Next Podcast Pitch Email
A weekly podcast records 52 episodes a year.
The # Of Podcast Downloads Is A Useless Metric
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
10-Second Podcast Guesting Method (Try This!)
Do you struggle to keep track of your podcast appearances?
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.