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Invited onto a podcast as a guest? 🎉
Let's unpack one of the most important pieces of the puzzle:
Your topic: 👇
Yes, I know… You can talk about a lot of things.
But the key is to focus on just ONE topic at a time.
First, let's pick the topic that:
💥 Fits perfectly the podcast you got invited on
💥 Supports your business and personal goals
Got one?
Now, choose the right angle for that specific podcast.
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for an HR podcast: Using podcast appearances to attract future employees
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for a B2B Marketing podcast: How to generate demand by speaking on podcasts
Not sure which *angle* is the best?
Here are a few tips:
💥 Listen to previous episodes
💥 Schedule a pre-interview call with the host
💥 Read reviews on Apple iTunes to see what the audience enjoys
Once you land your topic and angle well, congratulations.
You're halfway to delivering an interview that makes an impact.
👇
In a nutshell:
Come up with a unique interview angle for each podcast you get invited on.
Hosts will appreciate it more and you'll have more fun.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.