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Invited onto a podcast as a guest? ๐
Let's unpack one of the most important pieces of the puzzle:
Your topic: ๐
Yes, I knowโฆ You can talk about a lot of things.
But the key is to focus on just ONE topic at a time.
First, let's pick the topic that:
๐ฅ Fits perfectly the podcast you got invited on
๐ฅ Supports your business and personal goals
Got one?
Now, choose the right angle for that specific podcast.
๐ฅ Topic: Appearing on podcasts as a strategy
๐ฏ Angle for an HR podcast: Using podcast appearances to attract future employees
๐ฅ Topic: Appearing on podcasts as a strategy
๐ฏ Angle for a B2B Marketing podcast: How to generate demand by speaking on podcasts
Not sure which *angle* is the best?
Here are a few tips:
๐ฅ Listen to previous episodes
๐ฅ Schedule a pre-interview call with the host
๐ฅ Read reviews on Apple iTunes to see what the audience enjoys
Once you land your topic and angle well, congratulations.
You're halfway to delivering an interview that makes an impact.
๐
In a nutshell:
Come up with a unique interview angle for each podcast you get invited on.
Hosts will appreciate it more and you'll have more fun.
โ
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.