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Your podcast topic can make or break your guest appearance.
Done correctly, the listener might tune in for 3 hours…
Done poorly, your episode gets skipped... 😱
After securing 1,600+ podcast interviews, topic relevance is still one of the most important pieces of the puzzle.
Yes, you might have 100k followers.
Yes, you might have a best-selling book.
Yes, you might run a Fortune 500 company.
But if you can't provide a relevant interview angle, none of that matters.
When getting invited onto a podcast, make sure you do the following:
💥 Schedule a pre-interview with the host to discuss the best topic for their podcast
💥 Listen to a previous episodes to explore a unique angle you can talk about
💥 Prepare relevant stories, case studies, and relatable anecdotes
Do this and your interview will be way better.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.