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Never Underestimate Your Topic & Preparation
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Your podcast topic can make or break your guest appearance.
Done correctly, the listener might tune in for 3 hours…
Done poorly, your episode gets skipped... 😱
After securing 1,600+ podcast interviews, topic relevance is still one of the most important pieces of the puzzle.
Yes, you might have 100k followers.
Yes, you might have a best-selling book.
Yes, you might run a Fortune 500 company.
But if you can't provide a relevant interview angle, none of that matters.
When getting invited onto a podcast, make sure you do the following:
💥 Schedule a pre-interview with the host to discuss the best topic for their podcast
💥 Listen to a previous episodes to explore a unique angle you can talk about
💥 Prepare relevant stories, case studies, and relatable anecdotes
Do this and your interview will be way better.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.