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Most PR Agencies Suck At Booking Podcast Interviews
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Most PR agencies suck at booking podcast interviews.
Why?
They're generalists.
Here's a service offering of a random PR agency I found:
Awards Submissions
Crisis Communications Management
Corporate Social Responsibility
Employee Communication
Speaking Opportunities (incl. podcasts)
Launches
Media Relations
(and 6 more)
The above is a nice example of how most PR websites look like.
Now… What's wrong with having everything “under one roof”?
It's the lack of a deep category/channel insight.
Traditional PR agencies = A lot of surface-level services
Specialized agencies = A few very specific services
Traditional PR agencies = 100's of relationships with broad range of media outlets
Specialized agencies = Also 100's of relationships but usually in a few categories
Traditional PR agencies = You pay for outreach and pitching
Specialized agencies = You pay for results/placements
Neither approach is wrong but it really boils down to if you want to go broad or focus on specific channels.
Is podcast guesting right for you?
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