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Most PR Agencies Suck At Booking Podcast Interviews
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Most PR agencies suck at booking podcast interviews.
Why?
They're generalists.
Here's a service offering of a random PR agency I found:
Awards Submissions
Crisis Communications Management
Corporate Social Responsibility
Employee Communication
Speaking Opportunities (incl. podcasts)
Launches
Media Relations
(and 6 more)
The above is a nice example of how most PR websites look like.
Now… What's wrong with having everything “under one roof”?
It's the lack of a deep category/channel insight.
Traditional PR agencies = A lot of surface-level services
Specialized agencies = A few very specific services
Traditional PR agencies = 100's of relationships with broad range of media outlets
Specialized agencies = Also 100's of relationships but usually in a few categories
Traditional PR agencies = You pay for outreach and pitching
Specialized agencies = You pay for results/placements
Neither approach is wrong but it really boils down to if you want to go broad or focus on specific channels.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Look, I understand you want to shoot for the stars. But here's the thing. If you have no podcast guesting experience, you need to start smaller.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.