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Most podcast guests leave so much on the table.
As a result, they miss out on the most benefits.
What's the secret to success, then?
Preparation!
And it's far from just preparing your topic, talking points, and answers.
To see all the benefits of your podcast interview, you must learn about the host too.
The hosts are superconnectors.
If they had a good experience interviewing you, they'll be more than happy to make introductions.
It's not a bait and switch, though.
Don't appear on podcasts just to ask for introductions.
Appear on podcasts to provide value.
Always prepare.
And all the good things will happen as a side-effect.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.