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Most Listeners Won't Reach Out To You
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Appearing on podcasts is about providing value.
Messages like this one close the loop. Well, sometimes...
The truth is, you often don't hear from the listeners even though they liked your episode.
But it doesn't mean the episode "didn't work".
Think about the last time you listened to a podcast you liked.
Did you reach out to the host?
Did you reach out to the guest?
Probably not.
But now, you already know about them, their companies, and their expertise.
And the chance is that when you bump into their brand in the future, you'll be more likely to convert.
👇
Look...
It all comes down to producing content that your ICP finds valuable.
You won't put a dollar value on each touchpoint throughout the journey but the fact that you're consistently showing up and staying top of mind puts you leaps ahead of your competition.
Have a good weekend, everyone!
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.