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With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
I like it. But there's a dark side to it...
We talk to a lot of podcast hosts and they tell us how many guest pitches they receive.
It's crazy.
Some of them get up to 100 guest introductions a day!
Imagine the frustration when 90% of them are absolutely irrelevant.
Sometimes slightly:
...Inbound sales expert pitching an outbound sales podcast.
And sometimes dramatically:
...Keto expert pitching a cybersecurity podcast.
As a result, hosts are overwhelmed and often annoyed.
(And it messes up your reputation, too).
Here are a few tips...
💥 Do your homework before you reach out.
💥 Deliver value upfront.
💥 Build relationships.
And most importantly. Drop your ego.
Podcasts you want to appear on are not short on guests.
Make it easy for them to say "yes" to you.
Make it a win-win.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
What podcast would you rather appear on? A big podcast with no social media presence. Or a small podcast with a solid social media presence.
Not sure who should be the “voice” of your company? Here are 5 tips that might help.
Companies are starting to understand the value of podcasting.
Podcast matchmaking sites are flawed. And it seems like no one is talking about it. Here's the issue.
The top 10% of podcasts get around 250 listens per episode. Doesn't seem like a lot, right?
Podcast hosts hate when you say this, “I love your podcast”. Why? – It's simple.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.