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Make Your Podcast Outreach Win-Win
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With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
I like it. But there's a dark side to it...
We talk to a lot of podcast hosts and they tell us how many guest pitches they receive.
It's crazy.
Some of them get up to 100 guest introductions a day!
Imagine the frustration when 90% of them are absolutely irrelevant.
Sometimes slightly:
...Inbound sales expert pitching an outbound sales podcast.
And sometimes dramatically:
...Keto expert pitching a cybersecurity podcast.
As a result, hosts are overwhelmed and often annoyed.
(And it messes up your reputation, too).
Here are a few tips...
💥 Do your homework before you reach out.
💥 Deliver value upfront.
💥 Build relationships.
And most importantly. Drop your ego.
Podcasts you want to appear on are not short on guests.
Make it easy for them to say "yes" to you.
Make it a win-win.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
7 Areas To Consider When Choosing A Podcast Booking Agency
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Never Underestimate Your Topic & Preparation
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
How Often You Should Appear On Podcasts
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Perfect Podcast Topic: Deconstructed
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
How To Craft A Compelling Podcast Call To Action
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Reverse Engineering Podcast Appearances Of Other Guests
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.