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Get The Benefits Of Having A Podcast Without Launching One
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You don’t need to start a podcast to get the benefits. 🤯
Here’s an alternative approach most B2B marketers ignore…
When it comes to crafting a B2B podcasting strategy, most companies think that they should start a podcast.
But running a podcast requires A LOT of commitment and budget (if you want to do it properly).
And the truth is, many marketers (and their CEOs) are simply not ready to spend so much time and money on a channel that’s not proven.
An alternative podcasting strategy is speaking on existing podcasts as a guest.
Compared to hosting your own branded podcast, you pretty much just show up and talk. No guest scheduling, no editing, no uploading to hosting platforms…
Yet surprisingly, you still get the benefits:
→ Long-form content you can repurpose
→ Ability to network with relevant people
→ Increased credibility
On top of that:
→ The host will distribute the content for you, so you reach new audiences with no effort
→ You’ll get high-value backlinks (often valued at $300-$600 each)
(You won’t get these two by hosting your podcast)
So if you love the idea of podcasting but are not ready to launch your podcast just yet, consider appearing on others.
There are probably 30-50 podcasts that would happily welcome you as a guest.
Imagine the impact.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.