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Not sure who should be the “voice” of your company?
Here are 5 tips that might help:
✅ Social media presence
After receiving a guest pitch, the hosts will always search the guest on social media.
Having a solid social media presence helps the speaker get picked.
✅ Time capacity
Although speaking on podcasts doesn't take so much time, it's still a commitment.
Make sure the speaker has enough capacity to prepare and show up on time.
✅ Unique point of view
Hosts don't want guests that are speaking about the same things as everyone else.
They want to talk to people with original thoughts and ideas.
✅ Content experience
If the speaker has experience creating some type content, it's a huge advantage.
Publishing content requires you to sharpen your message and keep it engaging.
✅ They stay with you
Podcast episodes are evergreen. Once they're published, they stay online.
For that reason, prioritize a speaker who's most likely to stay at your company for a while.
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In a nutshell:
Choosing the wrong speaker might make your podcast guesting efforts unnecessarily more difficult.
Save this post to make the right decision once you decide to start appearing on podcasts.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.