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Not sure who should be the “voice” of your company?
Here are 5 tips that might help:
✅ Social media presence
After receiving a guest pitch, the hosts will always search the guest on social media.
Having a solid social media presence helps the speaker get picked.
✅ Time capacity
Although speaking on podcasts doesn't take so much time, it's still a commitment.
Make sure the speaker has enough capacity to prepare and show up on time.
✅ Unique point of view
Hosts don't want guests that are speaking about the same things as everyone else.
They want to talk to people with original thoughts and ideas.
✅ Content experience
If the speaker has experience creating some type content, it's a huge advantage.
Publishing content requires you to sharpen your message and keep it engaging.
✅ They stay with you
Podcast episodes are evergreen. Once they're published, they stay online.
For that reason, prioritize a speaker who's most likely to stay at your company for a while.
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In a nutshell:
Choosing the wrong speaker might make your podcast guesting efforts unnecessarily more difficult.
Save this post to make the right decision once you decide to start appearing on podcasts.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
In the past 2 years, we've worked with 100+ speakers. And the ones who PREPARE see better results, faster. Period.
Nervous about your podcast interview? Here are 8 tips to overcome mic fright.
The success equation in podcast booking is simple. Not easy. To stand out, you simply need to do a better job than most people.
The Recipe For A Boring Podcast Interview. An agreeable podcast host. A guest with no unique point of view.
Curious how quickly you'll see the results of your Podcast Guesting campaign? There are 3 areas that influence that. Each with a different time frame.
Your first podcast interview will be uncomfortable. Guaranteed. Many people know they should be appearing on podcasts.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.