Considering Podcast Guesting? This Is The Right Mindset

Podcast guesting is not just for founders and executives…

You probably work with talented people who have things to share.

But do you trust them to represent your company?

It comes down to mindset…

Take LinkedIn content for example:

Some companies love it when their employees post.
Other companies are against it.

Abundance vs. Scarcity mindset

The same goes for appearing on podcasts.

Yes, your team will probably need some training.
Yes, your team will need guidance on tech.
Yes, your team will see you lead the initiative.

But by having multiple speakers in your company, you’re gaining a ridiculous unfair advantage.

Why?

Because most of your competitors don’t leverage podcasts at all.

It’s an untapped opportunity and you still have enough time to jump in early.

DM me to find out if this strategy would work for you.

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.

Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.

What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.

Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?

Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.

Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.