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Podcast guesting is not just for founders and executives…
You probably work with talented people who have things to share.
But do you trust them to represent your company?
It comes down to mindset…
Take LinkedIn content for example:
Some companies love it when their employees post.
Other companies are against it.
Abundance vs. Scarcity mindset
The same goes for appearing on podcasts.
Yes, your team will probably need some training.
Yes, your team will need guidance on tech.
Yes, your team will see you lead the initiative.
But by having multiple speakers in your company, you’re gaining a ridiculous unfair advantage.
Why?
Because most of your competitors don’t leverage podcasts at all.
It’s an untapped opportunity and you still have enough time to jump in early.
DM me to find out if this strategy would work for you.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.