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Do you have your podcast funnel?
Most guests completely ignore this.
👇 Here are 4 elements of high-performing podcast funnels:
💥 Compelling Offer
You need to have something people need (or want).
Example: Free physical copy of your book about Mar Tech
💥 Audience-Offer Match:
You need to talk to the podcast audience that is interested in your offer.
Example: MarTech enthusiasts, CMOs
💥 Delivery Mechanism:
You need to have a system in place to make it easy for the listeners to take action.
Example: Send a text > Answer 3 questions > Get your book
💥 Call-To-Action:
You need to tell the podcast audience about your offer when the host asks you.
Example: “If you've enjoyed this topic and would like to take it further, I actually wrote a book that you can get for free. Just send the word “martech” to X-XXX-XXXX, answer a few questions, and I'll ship it to you.”
👆🏻
And I'm not making this up.
This is the strategy one of our customers used to generate tons of inbound leads.
It works because it's simple.
No complicated forms.
No long URLs.
No opt-ins.
Just a simple text, 1 minute of your time, and that's it.
Not a bad deal for a kickass book.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.