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Do you have your podcast funnel?
Most guests completely ignore this.
👇 Here are 4 elements of high-performing podcast funnels:
💥 Compelling Offer
You need to have something people need (or want).
Example: Free physical copy of your book about Mar Tech
💥 Audience-Offer Match:
You need to talk to the podcast audience that is interested in your offer.
Example: MarTech enthusiasts, CMOs
💥 Delivery Mechanism:
You need to have a system in place to make it easy for the listeners to take action.
Example: Send a text > Answer 3 questions > Get your book
💥 Call-To-Action:
You need to tell the podcast audience about your offer when the host asks you.
Example: “If you've enjoyed this topic and would like to take it further, I actually wrote a book that you can get for free. Just send the word “martech” to X-XXX-XXXX, answer a few questions, and I'll ship it to you.”
👆🏻
And I'm not making this up.
This is the strategy one of our customers used to generate tons of inbound leads.
It works because it's simple.
No complicated forms.
No long URLs.
No opt-ins.
Just a simple text, 1 minute of your time, and that's it.
Not a bad deal for a kickass book.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
How to promote your podcast interview. Here are my 5 favorite methods. Let's start with the most obvious one.
Most podcast guests don't promote their interviews.That's a huge mistake. But why does that happen?
Podcast guesting is the fastest way to build thought leadership in your industry.
Most podcast guests leave so much on the table. As a result, they miss out on the most benefits.
Most PR agencies suck at booking podcast interviews. Why?
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.