Solidifying a Podcast as a Vital Resource Hub in the Insurance Sector with Cytora

Cytora came to Fame looking to establish their current podcast, Making Risk Flow, in the competitive insurance sector.

Making Risk Flow had been up and running for seven months before joining forces with Fame. After an initial assessment, it was clear the podcast had a lot going for it: a knowledgeable and respected Host in Juan de Castro, and their creative and ambitious marketing team, powered by a forward-thinking and modern company in Cytora.

So, we knew that it was mostly a matter of fine-tuning the podcast over time to ensure success.

Whether that be tweaking the audio production by adding dynamic intros and outros, reframing our guest persona to target the biggest names in insurance, or promoting the podcast at industry conferences using creative advertising.

Check out these elevator ads we designed for one conference. The key to success here was making sure the podcast’s name and host’s face were front & centre, and of course, including a QR code so people could follow the podcast. We had to collaborate with the event team to make sure the dimensions were perfect - the result is impossible to miss!

After working together for almost 3 years, the relationship between Cytora and Fame has gone from strength to strength, nurtured by our unrelenting commitment to continually evolving the show.

Such efforts have led to some BIG results:

• 1,000+ followers across the Making Risk Flow podcast
• Ranked in the US podcast charts, demonstrating the show's growing international reach and relevance within the competitive US insurance market
• Industry-leading guests across both podcast series, with the shows regularly featuring senior voices from across insurance, technology, data, and digital transformation
• 100+ countries reached, demonstrating the global appeal of the podcast
• Top 30 in the UK Business/Management Apple Podcast Charts, helping strengthen the show's visibility within Cytora’s desired region
• No. 3 on Google’s recommended list of the ‘Best Insurance Podcasts’, providing an additional layer of credibility and discoverability for the show

Monthly downloads and views grew from 611 in February 2025 to a peak of 17,003 in August 2026, while total followers grew from 613 to 1,153.

That August peak combined:

• 15,480 paid YouTube views
• 1,523 podcast downloads

Taking the Podcast Further: Launching a Companion Series

Building on the success of Making Risk Flow, November 2025 saw the launch of a brand new companion series: Making Risk Flow: Exploring the Ecosystem.

Hosted by Jake Harding, the series goes deeper into the world of digital transformation in commercial insurance. Interviewing ecosystem partners, data providers, and technology leaders to demystify what frictionless risk processing really looks like in practice.

The launch of a subseries is a significant milestone: it signals that the core podcast had built enough of an engaged, loyal audience to sustain and grow an entirely new format. Rather than starting from scratch, Cytora was able to extend an already-trusted brand into new territory and broadening their content offering and cementing Making Risk Flow as a true resource hub for the insurance sector.

Rather than simply being another marketing channel, the Making Risk Flow podcast has evolved into a resource hub for the insurance sector. One that brings together industry expertise, thought leadership, and conversations around the future of digital risk.

Every new listener grows their brand recognition and further establishes their position as a trusted leader in the industry.