Cytora came to Fame looking to establish their current podcast, Making Risk Flow, in the competitive insurance sector.

Making Risk Flow had been up and running for seven months before joining forces with Fame. After an initial assessment, it was clear the podcast had a lot going for it: a knowledgeable and respected Host in Juan de Castro, a creative and ambitious Executive Producer in Daria Kepa-Green, and it was powered by a forward-thinking and modern company in Cytora.

So, we knew that it was mostly a matter of fine-tuning the podcast over time to ensure success.

Whether that be tweaking the audio production by adding dynamic intros and outros, reframing our guest persona to target the biggest names in insurance, or promoting the podcast at industry conferences using creative advertising.

Check out these elevator ads we designed for one conference. The key to success here was making sure the podcast’s name and host’s face were front & centre, and of course, including a QR code so people could follow the podcast. We had to collaborate with the event team to make sure the dimensions were perfect - the result is impossible to miss!

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After working together for almost 3 years, the relationship between Cytora and Fame has gone from strength to strength - nurtured by our unrelenting commitment to continually evolving the show.
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Such efforts have led to some BIG results…

• Making Risk Flow is now No.3 on Google’s recommended ‘Best Insurance Podcasts’, which has helped give us further credibility. 
• The podcast recently broke into the Top 30 of the competitive Business/Management Apple Podcast Charts in the UK, Cytora’s desired region. 
• As a testament to the show's international appeal, after securing a download in Cape Verde, Making Risk Flow recently reached the prestigious accolade of being listened to in over 100 countries worldwide! 

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Taking the Podcast Further: Launching a Companion Series

Building on the success of Making Risk Flow, November 2025 saw the launch of a brand new companion series: Making Risk Flow: Exploring the Ecosystem.

Hosted by Jake Harding, the series goes deeper into the world of digital transformation in commercial insurance. Interviewing ecosystem partners, data providers, and technology leaders to demystify what frictionless risk processing really looks like in practice.

The launch of a subseries is a significant milestone: it signals that the core podcast had built enough of an engaged, loyal audience to sustain and grow an entirely new format. Rather than starting from scratch, Cytora was able to extend an already-trusted brand into new territory and broadening their content offering and cementing Making Risk Flow as a true resource hub for the insurance sector.

With the help of Fame, Cytora has utilized the podcast as an essential part in their content production engine. Every new listener grows their brand recognition and further establishes their position as a trusted leader in the industry.

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