How People.ai Became Thought Leaders in Data-Driven Revenue

People.ai aimed to build brand awareness, establish itself as an authority in the data and revenue space, connect with new clients and industry experts, and promote its core ideology of data-driven revenue. They wanted to create a podcast that would serve as a platform for thought leadership, attract listeners from their target audience, and generate business connections. 

In order to spread this message AND establish their brand in revenue, People.ai came to Fame to start a podcast! 🎙️

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast was born in just a couple of months.

We identified two key guest personas: practitioners (sales/marketing leaders, ops people) and experts/consultants with potential customer audiences. Initially we leveraged People.ai's network connections, and gradually expanded to reach guests outside their network.

To differentiate the podcast's content, we developed a consistent episode format. Each episode would feature three segments: Art (COO) interviewing the guest, Mariana (CMO) interviewing the guest, and a discussion between Art and Mariana. Metrics relevant to sales and marketing would serve as the foundation for each episode, allowing in-depth exploration and analysis with guests and facilitating insightful discussions between the hosts. 

The podcast's consistent branding and engaging content resulted in increased brand awareness for People.ai. The podcast served as a valuable resource for thought-provoking discussions, real-world examples, and insights from industry leaders. By achieving these milestones, People.ai strengthened its position as an authority in the data and revenue domain and generated strategic partnerships and customer relationships.

Over 400 downloads in the first month