Capacity make automation software for customer support teams.
Capacity are also aware of the power of creating and then naming a new category when defining a B2B brand.
Fame and Capacity decided to extend the "support automation" position that had been discussed internally through audio and video content.
The Support Automation Show was born and soon after gave Capacity the #1 position in both Apple Podcasts and Spotify for the key search term: "support automation".
This gave Capacity brand coverage through audio SEO to compliment the work their team was doing through written SEO. In short... now if you search for "support automation" anywhere, you will find Capacity.
Oh and we also booked some awesome guests that have gone on to form great relationships with the business, such as Nick Mehta, CEO of Gainsight:
We work with Tom Hunt and his team at Fame - highly recommend.
It's really become a visible and actionable piece of our brand marketing... and I couldn't be happier.
If you have a B2B business and want to generate more leads whilst building authority in a specific niche... then we strongly suggest that you click the button to the right, enter your details, and we'll get back to you with a proposal within 48 hours.