Establishing A Position with Capacity

Capacity make automation software for customer support teams, and are also aware of the power of creating and naming a new category when defining a B2B brand.

Fame and Capacity decided to extend the "support automation" position that had been discussed internally through audio and video content.

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The Support Automation Show was born and soon after gave Capacity the #1 position in both Apple Podcasts and Spotify for the key search term: "support automation".

This gave Capacity brand coverage through audio SEO to compliment the work their team was doing through written SEO. In short, now if you search for "support automation" anywhere, you will find Capacity.

Fame also booked some awesome guests that have gone on to form great relationships with the business, such as Nick Mehta, CEO of Gainsight:

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