Tom Hunt started this podcast way before starting Fame! It was a media play as part of his SaaS Marketer brand. He started off interviewing the SaaS marketer/founders that he was writing about on his blog.
Once Fame took control of the show, the positioning was refined. We started to target an emerging, controversial area of B2B marketing: demand generation. Soon we picked up a big-name sponsor: Ahrefs.
Tom and the team started selecting topics that were a little edgy, controversial, and head-turning, and then found guests that could shed light on these...
With the help of these guests, and some well-written LinkedIn Posts, the show started to rank #1 for the team "demand generation" in Apple Podcasts in the US:
That said, the team are not resting, the current strategy persists, until there are more interesting topics and guests in the world of B2B to explore...
We work with Tom Hunt and his team at Fame - highly recommend.
Haha, I guess I'm biased... but the Fame team are instrumental in the success of the show 😍
If you have a B2B business and want to generate more leads whilst building authority in a specific niche... then we strongly suggest that you click the button to the right, enter your details, and we'll get back to you with a proposal within 48 hours.