Neptune.ai have the tricky task of marketing its platform to developers... a notable challenge!
Instead of running ads or doing cold outbound, the team decided to add value. Every other week, two internal experts from Neptune.ai jump on a live call all with the audience and an external guest to chat MLOps. Attendee can ask the experts and guests live questions, right there on the call.
The long-form video and audio are then produced and distributed through YouTube and podcast directories respectively. A written summary of the episode is posted on the Neptune blog and around 15 video snippets are created and distributed through social platforms, primarily LinkedIn.
Instead of interrupting their ideal customer with ads or outbound sales reps, Neptune.ai is slowly but surely building a strong brand in the MLOps space that will likely pay dividends for years to come.
We work with Tom Hunt and his team at Fame - highly recommend.
"I really like that you are going beyond the podcast and talk about the business needs and suggest options to promote things better as you help us solve our problems we envision that your success is aligned with ours."
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