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The reason why so few podcast booking agencies *actually* stay in business is that they are too transactional.
They send ONE generic email and ONE generic follow-up and that's it.
If the host declines, they don't even get back to them.
If they accept, they don't say thank you.
On Day 1 of Speak On Podcasts, we made a decision that every interaction with the host should elevate the relationship.
Why?
2 things:
First - it's boring to write and send below-average emails to the host (we like to receive emails like the one below)
Second - If we do a good job for the first time, the second email gets opened quicker.
You see, we're aware that the hosts don't need our pitches.
They have more guest suggestions than they can count.
But if the experience has been always great, the guests were prepared, and everyone had a great time, the host will be keen to accept more guests in the future.
Win-Win.
A predictable quality for the hosts.
Faster results for our customers.
👇
And this applies to everything – not just podcast booking.
If you *really* go the extra mile during every interaction, the things you want will happen as a nice side-effect.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.