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Why Reach Doesn't Matter In Podcast Guesting
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"Jakub, I want to reach hundreds of thousands of people on podcasts!"
If you care ONLY about the reach, buy a billboard.
If you want to make an impact, go after relevancy: 👇
Your message on podcasts will land better if the audience is educated about your category.
Here's an example.
Imagine for a moment that you're a product onboarding expert.
Two choices:
đź’Ą Speak on a general business podcast about "What is Product Onboarding?"
Or...
đź’Ą Speak on a SaaS podcast about "10+ B2B SaaS product onboarding mistakes & how to fix them"
On the first podcast, you might reach tens of thousands of people. – A fraction will be interested.
On the second podcast, you reach hundreds of people. – A majority will be interested.
What's better?
Look, I understand how cool it is to say that you spoke on some famous podcast and reached XXX thousands of people.
It sounds good.
But if you know exactly what your ICP looks like, the first option is USUALLY not the best pick.
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Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Are You Patient Enough?
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.