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Why Previous Guests Matter
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One of the best indicators of a podcast's relevancy are the previous guests.
You see, it doesn't matter so much whether the podcast is huge or small.
What matters is that it's relevant to you and your industry.
To quickly identify that the podcast is right for you, simply go through the last episodes to see if you recognize some of the previous guests. Or the companies.
If you're selling sales technology software to B2B companies, search for the names you recognize.
Hubspot.
Gong.
Apollo.
Lemlist.
And others…
If you discover that a few of these relevant companies or executives got featured recently, there's a big chance that this show will be relevant for you too.
Relevancy matters.
Focus on that.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Appearances Will Sharpen Your Message
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting: Hire An Agency Or Do It In-House?
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
The Secret Behind Podcast Guesting ROI
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast Guesting Campaigns Don't Work In Silos
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Cheap vs. Expensive Podcast Booking Agency
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Are You Patient Enough?
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.